Mass migration to the cloud, ethics in business processes, and consumer concern over data privacy and security, whether it be in an election or a breach caused by ransomware, have become a focus for most major enterprises. To continue finding success in the "new normal," companies will need to adapt to its new demands with foresight and agility. They need to prepare to meet the growing demand for IT, consumer concerns over data rights, and integrating ethical AI into their product development. As demand for IT grows in a COVID world, self-serve analytics will accelerate. As the pandemic continues in 2021, companies will look to further reduce dependencies on IT functions with self-serve analytics.